And what better time to start up again as the fast-paced tech world relentlessly blasts us with new social media: Facebook, Twitter, Tumblr… and now, Ning.

Why I am creating this.
For 3 main reasons (among countless other ones)

(1) It pays to be “in the know.”  My major’s Marketing. Beyond the creativity aspect, it means having a heightened sense of awareness. Being tech-illiterate is on no one’s agenda, so it pays to keep up.

(2) Everyone loves a story. Starbucks is doing it, Billabong is doing it, Gap is doing it, etc.  They’re telling stories and giving us a reason to love their brand. 

(3) The world is becoming a smaller place.  Why not reap the benefits? Networking is the answer to a successful career.  No business proverb holds more truth than ”it’s who you know.” So what’s the connection? Social media allows us to be in touch with multitudes of people with little or no effort.

So that’s why I am here.  And in the last ten minutes, I’ve realized…this really is the easiest way to blog.